Visit Google and type your business name, street address and city into the search bar. What should pop up on the upper right of the results is a Google Knowledge Panel of your business. You should see your correct business name, phone number, and a button that leads to your website. If the knowledge panel has a link in the middle that reads, “Own this Business?” that means your Google Business Listing needs to be claimed by YOU. Make sure you claim it with a Gmail address and password that you will not forget. Follow the instructions to claim and optimise your listing. It’s the most fundamental thing you can do to improve your business’ search results. (And if your digital marketing agency doesn’t know anything about this, start shopping for a new digital marketing agency.)
Tom Shipley, Cole-Dalton Marketing Services, cole-dalton.com