You should always run your business as if it is for sale. It results in a tighter run business. We have found that in good times, when the money is flowing, we tend to be less cautious about what we are spending money on. When things get tough and we tighten up our spending, we realise how loose we have been. Thus, our goal is to always look at the business as if it is for sale, so that the profitability is greater and the value of the company is greater.
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