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Wednesday 18th September 2019 @ 4pm How to Connect Your Business Goals to Your Marketing and Measure the Results
18th September 2019 @ 4:00 pm - 5:00 pm
Marketing your business is a bit of a black hole. You’re not sure how to connect your business goals to your marketing or how to measure your efforts. What are the benchmarks? How do you measure the performance of your marketing? And when you do, how do you know if your ROI is as good as it should be?
In this hour-long webinar, Mike Black, CEO of Inciting Marketing, will take you through the process involved with mapping your growth goals to your marketing efforts and then measuring their progress and your ultimate results.
By attending this webinar, you will:
- Learn how to connect your business goals to your marketing campaigns.
- Learn how to measure the progress of your marketing efforts and quantify end results.
- Receive a sample measurement plan.
Mike Black is a strategic marketer with deep experience in psychology, information technology, and marketing. His extensive background in psychology includes leading teams of therapists at the Department of Psychiatry at the University of Colorado School of Medicine for six years and a Master’s degree in Social Work from the University of Denver. A rabid technology and innovation geek, he started building computers in 1992. Using his expertise in psychology and technology, he started Inciting Marketing Solutions in 2013 to help small business owners better understand their target markets and clients, and the technology available to reach those markets.