Strategic planning is a critically important part of business growth. If a CEO and senior executive staff don’t look ahead to what the future might hold, there’s little opportunity for growth and expansion. A business can only tread water and hope for the best...
Quiet quitting. It’s the latest business buzz, and a sizzling hot topic on social media and throughout employment and HR sectors. Depending on who you ask, quiet quitting either refers to workers establishing healthy boundaries within their employment dynamic or them...
Advertising prices are steadily rising and the measurability of advertising tools is eroding. Brands are currently operating in a state of blindness, so it is important for business owners to understand how to improve sales and user conversion. In the high-tech world...
If you’re like me and you’ve had your business for 20-something years, then you know that gone are the days of the gold watch for staying loyal to a company for 30 years. Like many of my business owner clients, there was a time when loyalty to an employer meant...
Every business owner and professional on the planet is at least familiar with the social media behemoth LinkedIn. LinkedIn is the largest professional online network with more than 600 million professional profiles worldwide. LinkedIn has certainly evolved into an...
The challenge facing business owners and CEOs today isn’t a lack of data to help with key decision-making processes. Instead, it seems virtually impossible to sort through mountains of information in order to find the threads that pertain to business operations,...
Small businesses are increasingly aware that cyber crime can strike any enterprise, not just Fortune 500 companies. This realisation comes not a moment too soon since various studies estimate that nearly 50% of cyber attacks specifically target small businesses to...
Whether you recognise it or not, your business has a brand personality. The big question is, is it the one that you want? Brand personality is essentially the attributes one would ascribe to your brand if it were a human being. And just like people, a brand’s...
Have you ever hired an employee only to have them resign a few weeks or months later? This is a fairly common and frustrating experience among business owners and has been exacerbated as a result of the Great Resignation. So what if there was an alternate solution...
Branding is the process of defining what your business stands for, crafting the positive impression you want to be associated with your products or services, then infusing those elements throughout your entire organisation and marketing efforts. Branding your business...
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