Marketing need not be a mystery or expensive. For many business owners who are tightening their belts and reducing expenses, marketing expenditures are often the first to get trimmed. The truth is, marketing should always be a constant, no matter the economic...
Over the last year, I have interviewed over 100 salespeople on behalf of our clients. I asked every one of them at the onset to describe their sales approach or methodology. In over 85% of cases, the candidate replied with some form of “I am a...
While every business owner has their own story about how they got started in business, if there’s one thing we all share in common, it’s that we hope our business succeeds. When many of us began our entrepreneurial journey, we dreamt big and had a vision of...
Fewer customers, fewer sales, decreased revenue streams. These conditions are familiar to virtually all CEOs and small business owners during this time of crisis. While some might argue that engagement in marketing activities during a slowdown is unwise, plenty of...
When you’re a business owner, your best lessons often come from two places: failure or wise words from owners who have been there. There are going to be inevitable ups and downs in every enterprise. Taking advice from executives who have already learned some lessons...
