One of the most difficult things a leader will have to deal with in the workplace is the death of an employee. Whether the result of ongoing health complications or a tragic accident, a death in the company requires nuanced, careful handling. In recent times, I have...
When it comes to growing a business, most people look to bringing in new clients, landing a major contract or getting a new sale. What about your focus on existing customers? Your existing customers are your most probable (and most times the most profitable) source of...
In spite of all the changes rocking the business landscape, experts agree that email marketing remains a consistently effective way of reaching customers. In part, this is because companies can incorporate wording that speaks to improving the lives of the...
As a business owner, at some point, you will start thinking about what’s next; very often this thinking results in creating an exit strategy (or exit plan). Many business owners that I work with acknowledge the importance of an exit strategy, but they don’t know what...
Like every small business, your company does some things really well and occasionally falls short in other areas. For example, you may excel at distribution, but continuously grapple with responding to customer complaints in real time. Or you may have a powerful...
