“Accountability” is another word for ownership—the attitude that “when an employee says that they will do something, they follow through with it and get it done” (of course, the same attitude applies to business owners and managers across the board). When a company’s...
In this digital world, it is perhaps more relevant today that business owners provide a prompt and “unemotionally charged” response to negative customer feedback. Customer feedback is important. It can help bring attention to areas of your business that you may...
So far we have discussed the benefits of referral marketing and some great referral marketing ideas to get you started. Now let’s focus on developing your referral marketing system. This post will discuss when and how to ask for a referral, and how to capitalise on...
Businesses revolve around people. They’re what keep your company running smoothly, allowing your business to grow at a steady pace. Ultimately, expanding your business means expanding your network of people, from employees to customers. The obvious way to build your...
The most basic element of every successful company’s marketing message is their Unique Selling Proposition or USP. In running any successful business, it’s important to clearly differentiate the business in the eyes of potential customers and to continually focus on...
